Research & understand
Encore was designed to allow musicians to manage their own bookings. We wanted to give them the tools to do this.
First steps - Asking musicians what they needed
Each month we invite Encore musicians to join us at our office for drinks. It's an opportunity for the community to network and hear out the latest updated but it also allowed us to speak directly to users. We were able to find out exactly what would make getting gigs and managing them easier for the musicians.
Conducting user surveys
A benefit to having a particularly active community of musicians was the response rate to monthly surveys we sent out.
Using a number of different analytics tool such as Mouseflow, Google Analytics and Mix Panel I was able to build funnels and segmentation to see form conversions and drop offs.
Generating lots of ideas
Having gathered insight directly from users and data from analytics tools we were able to see the key areas that needed improving. It also provided us with a wealth of ideas we could develop into new features.
Turning user insight into ideas and concepts for the musicians booking system.
I created user flows to clearly map out the journeys both our musicians and clients were taking. This allowed us to see the areas that needed improving or redesigning.
Testing out ideas
Over the course of a week we conducted 20 usability-testing sessions. During the first half of the week I sat down with musicians and using a prototype we created went through a typical application process.
In the second half of the week I sat down with clients and again using a prototype we had created went through the process of booking a musician.
Testing showed us 3 main area crucial to the creating a seamless experience
Both musicians and clients needed as much information about the event as possible.
The type of language we used was key.
Giving the process a human touch would help secure a booking.
Iterate and build
The project is still on going as we are iterating designs based on the feedback we received from the user-testing.